| Database Marketing Manager |
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| Also referred to as: Database Marketing Manager, Direct Marketing - Manager, Manager of Marketing Data Analysis -Lead Generation |
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| Requirements and Responsibilities |
| Manages a staff of analysts responsible for the maintenance of the organization's marketing database. Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. |
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| Similar Jobs: Marketing Manager, Product/Brand Marketing Manager, Channel Marketing Manager, Sales and Marketing Manager, Marketing Communications Senior Manager, Marketing Communications Manager, Marketing Senior Manager, Database Engineering Senior Manager, Database Marketing Analyst |
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| Level of Education: Database Marketing Manager Salaries with a Bachelor's Degree, Database Marketing Manager Salaries with a Master's Degree or MBA, Database Marketing Manager Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
