| Digital Marketing Senior Manager |
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| Also referred to as: Digital Marketing Senior Manager, Digital Metrics/Analytics Marketing Senior Manager |
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| Requirements and Responsibilities |
| Develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. |
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| Similar Jobs: Digital Marketing Manager, Sales and Marketing Senior Manager, Marketing Communications Senior Manager, Marketing Senior Manager, Product/Brand Marketing Senior Manager, Digital Marketing Director, Channel Marketing Senior Manager, Digital Marketing Analyst IV, Digital Marketing Analyst II |
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| Level of Education: Digital Marketing Senior Manager Salaries with No Diploma, Digital Marketing Senior Manager Salaries with a High School Diploma or Technical Certificate, Digital Marketing Senior Manager Salaries with an Associate's Degree, Digital Marketing Senior Manager Salaries with a Bachelor's Degree, Digital Marketing Senior Manager Salaries with a Master's Degree or MBA, Digital Marketing Senior Manager Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
