| Channel Marketing Senior Manager |
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| Also referred to as: Channel Marketing Senior Manager, Partner Marketing Senior Manager |
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| Requirements and Responsibilities |
| Manages the third-party or channel marketing activities of a company's products and services. Implements channel-specific marketing strategies to increase brand visibility and awareness and reach new markets. Analyzes sales and marketing metrics to determine the effectiveness of marketing channels, measure the return on investment (ROI), and adjust or improve the marketing strategy. Guides and oversees the research of competitor activities, industry trends, and consumer behaviors to identify joint partner or channel opportunities. Administers materials to assist channel partners with onboarding, training, and product support to develop effective relationships and align marketing efforts. Evaluates marketing proposals and monitors and manages the allocated channel marketing budget. Requires a bachelor's degree. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. |
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| Similar Jobs: Channel Marketing Manager, Channel Marketing Analyst II, Channel Marketing Analyst III, Channel Marketing Analyst IV, Channel Marketing Director, Channel Marketing Supervisor, Marketing Communications Senior Manager, Channel Marketing Analyst I, Sales and Marketing Senior Manager |
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| Level of Education: Channel Marketing Senior Manager Salaries with No Diploma, Channel Marketing Senior Manager Salaries with a High School Diploma or Technical Certificate, Channel Marketing Senior Manager Salaries with an Associate's Degree, Channel Marketing Senior Manager Salaries with a Bachelor's Degree, Channel Marketing Senior Manager Salaries with a Master's Degree or MBA, Channel Marketing Senior Manager Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
