| Channel Marketing Director |
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| Also referred to as: Channel Marketing Director, Partner Marketing Director |
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| Requirements and Responsibilities |
| Directs and oversees the third-party or channel marketing activities of a company's products and services. Assists with the development of channel-specific marketing strategies to increase brand visibility and awareness and reach new markets. Develops materials to assist channel partners with onboarding, training, and product support to develop effective relationships and align marketing efforts. Allocates marketing budgets to different channels and monitors expenditures to ensure cost efficiency and budget adherence. Monitors and analyzes sales data and marketing metrics and coordinates stakeholders to ensure effective campaign execution. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. |
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| Similar Jobs: Channel Marketing Manager, Channel Marketing Analyst II, Channel Marketing Analyst III, Channel Marketing Analyst IV, Channel Marketing Senior Manager, Channel Marketing Supervisor, Channel Marketing Analyst I, Channel Sales Director, Marketing Communications Director |
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| Level of Education: Channel Marketing Director Salaries with No Diploma, Channel Marketing Director Salaries with a High School Diploma or Technical Certificate, Channel Marketing Director Salaries with an Associate's Degree, Channel Marketing Director Salaries with a Bachelor's Degree, Channel Marketing Director Salaries with a Master's Degree or MBA, Channel Marketing Director Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
