| Marketing Senior Manager |
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| Also referred to as: Marketing Senior Manager, Marketing Operations Senior Manager |
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| Requirements and Responsibilities |
| Manages an organization's marketing objectives, strategies, programs, and policies. Translates and communicates the marketing vision into specific projects, action plans, and tactics. Assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. Oversees critical marketing functions to ensure information and support for programs. Establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. |
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| Similar Jobs: Sales and Marketing Senior Manager, Channel Marketing Senior Manager, Product/Brand Marketing Senior Manager, Digital Marketing Senior Manager, E-commerce Marketing Senior Manager, Marketing Communications Senior Manager, Sales Enablement Senior Manager, Marketing Manager, Marketing Senior Supervisor |
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| Level of Education: Marketing Senior Manager Salaries with No Diploma, Marketing Senior Manager Salaries with a High School Diploma or Technical Certificate, Marketing Senior Manager Salaries with an Associate's Degree, Marketing Senior Manager Salaries with a Bachelor's Degree, Marketing Senior Manager Salaries with a Master's Degree or MBA, Marketing Senior Manager Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
