| Marketing Data Analytics Manager |
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| Also referred to as: Marketing Data Analytics Manager, Marketing Data Science Manager |
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| Requirements and Responsibilities |
| Manages the data analysis and statistical modeling of marketing data to support strategic decision-making and drive business objectives. Researches and promotes data mining architectures and methodologies to collect, clean, and analyze large datasets. Reviews and utilizes statistical modeling and advanced analytics to evaluate consumer behavior, identify target customer segments, and develop campaign insights. Manages data governance functions to ensure collection, analysis, and reporting activities comply with data integrity standards and privacy regulations. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. |
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| Similar Jobs: Data Analytics Manager, Marketing Data Analyst II, Marketing Data Analyst III, Data Analytics Senior Manager, Marketing Data Analytics Senior Manager, Marketing Data Analytics Supervisor, Business Analytics Manager, Marketing Data Analytics Director, Database Marketing Manager |
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| Level of Education: Marketing Data Analytics Manager Salaries with No Diploma, Marketing Data Analytics Manager Salaries with a High School Diploma or Technical Certificate, Marketing Data Analytics Manager Salaries with an Associate's Degree, Marketing Data Analytics Manager Salaries with a Bachelor's Degree, Marketing Data Analytics Manager Salaries with a Master's Degree or MBA, Marketing Data Analytics Manager Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
