| Product/Brand Marketing Manager |
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| Also referred to as: Product/Brand Marketing Manager, Brand and Content Marketing Manager, Brand Marketing Strategy Manager, Product Marketing Manager |
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| Requirements and Responsibilities |
| Manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies appropriate sales channels. Translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. |
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| Similar Jobs: Marketing Manager, Product/Brand Marketing Manager, Channel Marketing Manager, Sales and Marketing Manager, Marketing Communications Senior Manager, Marketing Communications Manager, Marketing Senior Manager, Database Marketing Manager, Channel Marketing Senior Manager, Sales and Marketing Senior Manager |
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| Level of Education: Product/Brand Marketing Manager Salaries with No Diploma, Product/Brand Marketing Manager Salaries with a High School Diploma or Technical Certificate, Product/Brand Marketing Manager Salaries with an Associate's Degree, Product/Brand Marketing Manager Salaries with a Bachelor's Degree, Product/Brand Marketing Manager Salaries with a Master's Degree or MBA, Product/Brand Marketing Manager Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
