| Product/Brand Marketing Director |
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| Also referred to as: Product/Brand Marketing Director |
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| Requirements and Responsibilities |
| Directs and oversees all aspects of the implementation of marketing activities to maximize sales of a brand. Utilizes marketing reports to evaluate brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Evaluates internal marketing metrics to determine the effectiveness of the campaign or strategy. Directs the development, curation, and deployment of marketing content and identifies effective sales channels. Coordinates with outside departments to develop project schedules and ensure the marketing message is accurately reflected within the campaign. Ensures product and brand practices and initiatives align with greater organizational strategy and direction. Requires a bachelor's degree. Typically reports to top management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. |
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| Similar Jobs: Marketing Communications Director, Marketing Director, Product/Brand Marketing Director, Sales and Marketing Director, Marketing Director, Senior, Sales and Marketing Director, Sr., Sales and Marketing Manager, Marketing Specialist, Digital Marketing Director, Marketing Analyst II |
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| Level of Education: Product/Brand Marketing Director Salaries with No Diploma, Product/Brand Marketing Director Salaries with a High School Diploma or Technical Certificate, Product/Brand Marketing Director Salaries with an Associate's Degree, Product/Brand Marketing Director Salaries with a Bachelor's Degree, Product/Brand Marketing Director Salaries with a Master's Degree or MBA, Product/Brand Marketing Director Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
