| VP of Product/Brand Marketing |
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| Also referred to as: VP of Product/Brand Marketing, VP of Brand Marketing Strategy, VP of Product Marketing |
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| Requirements and Responsibilities |
| Leads, plans, and directs all aspects of the implementation of marketing activities to maximize sales of a brand. Reviews internal metrics to understand market demands, technology trends, and the competitive field and develop an effective marketing strategy. Designs product and brand initiatives to align with greater organizational strategy and direction. Researches target customers and identifies effective marketing channels to promote products or brand. Reviews and approves project schedules and required resources to ensure marketing campaigns are within budget and executed on time. Develops the policies and procedures utilized in the design and implementation of marketing activities. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. |
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| Similar Jobs: VP of Marketing, VP of Product/Brand Marketing, VP of Digital Marketing, Marketing Specialist, Marketing Analyst II, Marketing Analyst III, Marketing Communications Director, Marketing Analyst I, Sales and Marketing Specialist I, Sales and Marketing Specialist III |
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| Level of Education: VP of Product/Brand Marketing Salaries with No Diploma, VP of Product/Brand Marketing Salaries with a High School Diploma or Technical Certificate, VP of Product/Brand Marketing Salaries with an Associate's Degree, VP of Product/Brand Marketing Salaries with a Bachelor's Degree, VP of Product/Brand Marketing Salaries with a Master's Degree or MBA, VP of Product/Brand Marketing Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
