| VP of Marketing |
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| Also referred to as: VP of Marketing, SVP Marketing, Vice President of Marketing |
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| Requirements and Responsibilities |
| Designs, develops, and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Oversees critical marketing functions, including market research, communications, and product planning. Utilizes data-driven methods to Identify changes in the competitive environment and enable responsive marketing activities. Develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to Chief Marketing Officer. Manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. |
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| Similar Jobs: VP of Digital Marketing, Marketing Specialist, Marketing Analyst II, Marketing Analyst III, Marketing Communications Director, Marketing Analyst I, Sales and Marketing Specialist III, Sales and Marketing Specialist I, Sales and Marketing Specialist II |
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| Level of Education: VP of Marketing Salaries with a Bachelor's Degree, VP of Marketing Salaries with a Master's Degree or MBA, VP of Marketing Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
