| Marketing Specialist I |
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| Also referred to as: Marketing Specialist I, Marketing Generalist I, Marketing Representative I |
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| Requirements and Responsibilities |
| Develops and executes marketing initiatives to drive brand awareness and customer acquisition in alignment with business objectives. Conducts market research to identify target demographics, analyze competitor offerings, and inform campaign development for digital, social media, and email channels. Utilizes research and analysis to define market segments and develop targeted messaging. Assists with the development of marketing materials, campaigns, and promotions. Monitors marketing KPI's to track campaign performance. Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience. |
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| Similar Jobs: Sales and Marketing Specialist I, Trade Marketing Specialist I, E-commerce Marketing Specialist I, Digital Marketing Analyst I, Inbound Digital Marketing Specialist I, Social Media Communications Specialist I, Marketing Communications Specialist I, Marketing Specialist IV, Marketing Assistant I |
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| Level of Education: Marketing Specialist I Salaries with No Diploma, Marketing Specialist I Salaries with a High School Diploma or Technical Certificate, Marketing Specialist I Salaries with an Associate's Degree, Marketing Specialist I Salaries with a Bachelor's Degree, Marketing Specialist I Salaries with a Master's Degree or MBA, Marketing Specialist I Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
