| Marketing Specialist IV |
 |
| Also referred to as: Marketing Specialist IV, Marketing Generalist IV, Marketing Representative IV |
|
| Requirements and Responsibilities |
| Develops and executes marketing initiatives to drive brand awareness and customer acquisition in alignment with business objectives. Conducts market research to identify target demographics, analyze competitor offerings, and inform campaign development for digital, social media, and email channels. Utilizes research and analysis to define market segments and develop targeted messaging. Assists with the development of marketing materials, campaigns, and promotions. Monitors marketing KPI's to track campaign performance. Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience. |
| |
|
| |
| Similar Jobs: Sales and Marketing Specialist IV, Trade Marketing Specialist IV, Digital Marketing Analyst IV, CRM Program Specialist IV, Social Media Communications Specialist IV, Marketing Communications Specialist IV, Channel Marketing Analyst IV, Marketing Specialist II, Marketing Specialist III |
|
| Level of Education: Marketing Specialist IV Salaries with No Diploma, Marketing Specialist IV Salaries with a High School Diploma or Technical Certificate, Marketing Specialist IV Salaries with an Associate's Degree, Marketing Specialist IV Salaries with a Bachelor's Degree, Marketing Specialist IV Salaries with a Master's Degree or MBA, Marketing Specialist IV Salaries with a JD, MD, PhD or Equivalent |
|
|
| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
