| Product/Brand Marketing Senior Manager |
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| Also referred to as: Product/Brand Marketing Senior Manager, Brand and Content Marketing Senior Manager, Brand Marketing Strategy Senior Manager, Product Marketing Senior Manager |
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| Requirements and Responsibilities |
| Manages, develops, and oversees the implementation of marketing activities to maximize sales of a brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies effective sales channels. Translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. |
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| Similar Jobs: Sales and Marketing Senior Manager, Marketing Communications Senior Manager, Marketing Senior Manager, Product/Brand Marketing Senior Manager, Channel Marketing Senior Manager, Digital Marketing Senior Manager, Marketing Manager, Marketing Senior Supervisor, Product/Brand Marketing Manager, Channel Marketing Manager |
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| Level of Education: Product/Brand Marketing Senior Manager Salaries with No Diploma, Product/Brand Marketing Senior Manager Salaries with a High School Diploma or Technical Certificate, Product/Brand Marketing Senior Manager Salaries with an Associate's Degree, Product/Brand Marketing Senior Manager Salaries with a Bachelor's Degree, Product/Brand Marketing Senior Manager Salaries with a Master's Degree or MBA, Product/Brand Marketing Senior Manager Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
