| Channel Marketing Manager |
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| Also referred to as: Channel Marketing Manager, Partner Marketing Manager |
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| Requirements and Responsibilities |
| Manages the third-party or channel marketing activities of a company's products and services. Implements channel-specific marketing strategies to increase brand visibility and awareness and reach new markets. Analyzes sales and marketing metrics to determine the effectiveness of marketing channels, measure the return on investment (ROI), and adjust or improve the marketing strategy. Guides and oversees the research of competitor activities, industry trends, and consumer behaviors to identify joint partner or channel opportunities. Administers materials to assist channel partners with onboarding, training, and product support to develop effective relationships and align marketing efforts. Evaluates marketing proposals and monitors and manages the allocated channel marketing budget. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. |
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| Similar Jobs: Channel Marketing Senior Manager, Channel Marketing Analyst IV, Channel Marketing Analyst III, Channel Marketing Analyst II, Channel Marketing Supervisor, Channel Marketing Analyst I, Channel Marketing Director, Marketing Communications Manager, Channel Sales Manager |
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| Level of Education: Channel Marketing Manager Salaries with No Diploma, Channel Marketing Manager Salaries with a High School Diploma or Technical Certificate, Channel Marketing Manager Salaries with an Associate's Degree, Channel Marketing Manager Salaries with a Bachelor's Degree, Channel Marketing Manager Salaries with a Master's Degree or MBA, Channel Marketing Manager Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
