| Marketing Manager |
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| Also referred to as: Marketing Manager, Marketing Operations Manager |
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| Requirements and Responsibilities |
| Manages an organization's marketing objectives, strategies, programs, and policies. Translates and communicates the marketing vision into specific projects, action plans, and tactics. Assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. Oversees critical marketing functions to ensure information and support for programs. Establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. |
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| Similar Jobs: Channel Marketing Manager, Sales and Marketing Manager, Product/Brand Marketing Manager, Database Marketing Manager, E-commerce Marketing Manager, Digital Marketing Manager, Healthcare Sales/Marketing Manager, Managed Care Marketing Manager, Slot Marketing Manager |
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| Level of Education: Marketing Manager Salaries with a Bachelor's Degree, Marketing Manager Salaries with a Master's Degree or MBA, Marketing Manager Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
