Digital Marketing Manager
Also referred to as: Digital Marketing Manager, Digital Customer Acquisition Manager, Digital Metrics/Analytics Marketing Manager
Requirements and Responsibilities
Manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Similar Jobs:  Inbound Digital Marketing Manager, Digital Marketing Senior Manager, Digital Marketing Analyst IV, Digital Marketing Analyst II, Digital Marketing Analyst I, Digital Marketing Analyst III, Digital Marketing Director, Digital Marketing Supervisor, E-commerce Marketing Manager
Level of Education:  Digital Marketing Manager Salaries with No Diploma, Digital Marketing Manager Salaries with a High School Diploma or Technical Certificate, Digital Marketing Manager Salaries with an Associate's Degree, Digital Marketing Manager Salaries with a Bachelor's Degree, Digital Marketing Manager Salaries with a Master's Degree or MBA, Digital Marketing Manager Salaries with a JD, MD, PhD or Equivalent
Industries:  Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation