Digital Marketing Director
Also referred to as: Digital Marketing Director, Digital Customer Acquisition Director, Digital Metrics/Analytics Marketing Director
Requirements and Responsibilities
Develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
Similar Jobs:  Digital Marketing Senior Manager, Digital Marketing Analyst IV, Digital Marketing Manager, Marketing Communications Director, Digital Marketing Analyst I, Digital Marketing Analyst III, Digital Marketing Analyst II, Digital Marketing Supervisor, Marketing Director
Level of Education:  Digital Marketing Director Salaries with No Diploma, Digital Marketing Director Salaries with a High School Diploma or Technical Certificate, Digital Marketing Director Salaries with an Associate's Degree, Digital Marketing Director Salaries with a Bachelor's Degree, Digital Marketing Director Salaries with a Master's Degree or MBA, Digital Marketing Director Salaries with a JD, MD, PhD or Equivalent
Industries:  Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation