| Shopper Marketing Manager |
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| Also referred to as: Shopper Marketing Manager, Consumer Marketing Manager, In-Store Marketing Manager, Retail Marketing Manager |
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| Requirements and Responsibilities |
| Manages the development and execution of strategic marketing initiatives aimed at engaging consumers and encouraging sales across retail channels. Performs research on consumer behavior, brand preference, and campaign effectiveness to identify opportunities to increase product visibility and market share. Utilizes data-driven insights to inform the design of packaging, in-store displays, and advertising campaigns, ensuring alignment with overall brand strategy. Collaborates with cross-functional teams to optimize product positioning and enhance brand loyalty. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. |
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| Similar Jobs: Shopper Marketing Specialist II, Shopper Marketing Specialist III, Marketing Manager, Shopper Marketing Senior Manager, Product/Brand Marketing Manager, Channel Marketing Manager, Shopper Marketing Director, Sales and Marketing Manager, Marketing Communications Senior Manager |
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| Level of Education: Shopper Marketing Manager Salaries with a Bachelor's Degree, Shopper Marketing Manager Salaries with a Master's Degree or MBA, Shopper Marketing Manager Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
