| Product/Brand Management Director |
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| Also referred to as: Product/Brand Management Director, Product Lifecycle Director |
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| Requirements and Responsibilities |
| Directs and oversees all aspects of a product's lifecycle to ensure profitability and increase brand presence and awareness. Develops and executes product initiatives to align with greater organizational strategy and direction. Designs product roadmap to detail technical requirements, features, and timelines throughout its lifecycle. Defines performance metrics to measure and assess the success of a product. Understands market trends, customer behavior, and new technologies to improve existing products or identify potential new offerings. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. |
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| Similar Jobs: Risk Management Director, Account Management Director, Project Management Director, IT Project Management and Delivery Director, Product Management Director, Category Management Director, Equipment Director, Program Management Office Director, Product/Brand Management Director, VP of Category Management |
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| Level of Education: Product/Brand Management Director Salaries with No Diploma, Product/Brand Management Director Salaries with a High School Diploma or Technical Certificate, Product/Brand Management Director Salaries with an Associate's Degree, Product/Brand Management Director Salaries with a Bachelor's Degree, Product/Brand Management Director Salaries with a Master's Degree or MBA, Product/Brand Management Director Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
