| Media Planning Senior Manager |
 |
| Also referred to as: Director of Media Senior Manager, Marketing Media Planning Senior Manager, Media Buying/Scheduling Senior Manager, Media Planning & Strategy Senior Manager |
|
| Requirements and Responsibilities |
| Oversees and manages the team responsible for the planning, execution, and optimization of media plans across multiple media channels. Coordinates the client's overall marketing strategy, tactics, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns are accurate, data-driven, and reach the target audience. Oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Requires a bachelor's degree. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. |
| |
|
| |
| Similar Jobs: Media Planning Manager, Strategic Planning Senior Manager, Social Media Communications Senior Manager, Media Planning Analyst II, Media Planning Analyst III, Media Planning Analyst IV, Demand Planning Senior Manager, Facilities Planning Senior Manager, Media Planning Director |
|
| Level of Education: Media Planning Senior Manager Salaries with No Diploma, Media Planning Senior Manager Salaries with a High School Diploma or Technical Certificate, Media Planning Senior Manager Salaries with an Associate's Degree, Media Planning Senior Manager Salaries with a Bachelor's Degree, Media Planning Senior Manager Salaries with a Master's Degree or MBA, Media Planning Senior Manager Salaries with a JD, MD, PhD or Equivalent |
|
|
| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
