| Media Planning Manager |
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| Also referred to as: Media Planning Manager, Manager of Electronic Marketing, Manager Media Placement |
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| Requirements and Responsibilities |
| Responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. |
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| Similar Jobs: Media Planning Analyst II, Media Planning Senior Manager, Social Media Strategy Manager, Social Media Analytics Manager, Strategic Planning Senior Manager, Social Media Communications Senior Manager, Social Media Communications Manager, Media Planning Supervisor, Media Planning Director |
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| Level of Education: Media Planning Manager Salaries with a Bachelor's Degree, Media Planning Manager Salaries with a Master's Degree or MBA, Media Planning Manager Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
