Media Planning Analyst II
Also referred to as: Media Planning Analyst II, Marketing Media Planning Specialist II, Media Buying/Scheduling Specialist II, Media Planner II, Media Planning & Strategy Associate II
Requirements and Responsibilities
Responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience.
Similar Jobs:  Media Planning Manager, Social Media Analyst II, Strategic Planning Analyst II, Social Media Analyst I, Social Media Analyst III, Media Planning Analyst I, Media Planning Analyst IV, Media Planning Analyst III, Leadership Development & Planning Analyst II
Level of Education:  Media Planning Analyst II Salaries with a High School Diploma or Technical Certificate, Media Planning Analyst II Salaries with an Associate's Degree, Media Planning Analyst II Salaries with a Bachelor's Degree, Media Planning Analyst II Salaries with a Master's Degree or MBA, Media Planning Analyst II Salaries with a JD, MD, PhD or Equivalent
Industries:  Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation