| Product/Brand Marketing Supervisor |
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| Also referred to as: Product/Brand Marketing Supervisor, Product/Brand Manager, Brand Manager, Product Manager |
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| Requirements and Responsibilities |
| Leads the design and implementation of marketing activities to maximize sales of a brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Coordinates workload and designates tasks or projects to a team of analysts. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Acts as a source of knowledge for complex or unusual requests. Requires a bachelor's degree. Typically reports to a manager. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. |
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| Similar Jobs: Marketing Supervisor, Sales and Marketing Supervisor, Marketing Communications Supervisor, Marketing Specialist, Marketing Assistant II, Marketing Assistant I, Sales and Marketing Specialist IV, Sales and Marketing Specialist II, Sales and Marketing Specialist III, Sales and Marketing Specialist I |
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| Level of Education: Product/Brand Marketing Supervisor Salaries with an Associate's Degree, Product/Brand Marketing Supervisor Salaries with a Bachelor's Degree, Product/Brand Marketing Supervisor Salaries with a Master's Degree or MBA, Product/Brand Marketing Supervisor Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
