Product/Brand Management Analyst IV
Also referred to as: Product/Brand Management Analyst IV, Brand Marketing/Research Analyst IV, Product Marketing Analyst - Project Lead, Product Marketing Analyst IV
Requirements and Responsibilities
Prepares marketing strategies and supports implementing programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Collaborates with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity and to surface ideas for product improvements. Requires a bachelor's degree. Typically reports to a manager or head of a unit/department. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience.
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Level of Education:  Product/Brand Management Analyst IV Salaries with a Bachelor's Degree, Product/Brand Management Analyst IV Salaries with a Master's Degree or MBA, Product/Brand Management Analyst IV Salaries with a JD, MD, PhD or Equivalent
Industries:  Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation