| E-commerce Marketing Manager |
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| Also referred to as: Digital and E-commerce Marketing Manager |
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| Requirements and Responsibilities |
| Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. |
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| Similar Jobs: E-commerce Marketing Manager, E-commerce Marketing Specialist III, E-commerce Marketing Specialist II, E-commerce Strategy Analyst, E-commerce Strategy Senior Manager, E-commerce Strategy Manager, E-commerce Strategy Director, E-commerce Marketing Senior Manager, E-commerce Marketing Director, E-commerce Marketing Supervisor |
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| Level of Education: E-commerce Marketing Manager Salaries with a Bachelor's Degree, E-commerce Marketing Manager Salaries with a Master's Degree or MBA, E-commerce Marketing Manager Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
