| Customer Insights Director |
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| Also referred to as: Customer Insights Director, Consumer Insights Director, Director of Consumer Insights |
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| Requirements and Responsibilities |
| Develops and directs customer/consumer insights strategic projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions. Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends, and other significant data in statistical analysis. Designs and implements qualitative and quantitative research projects and methodologies including focus groups, interviews, and surveys that yield data required for developing insights to measure customer perceptions and satisfaction. Interprets research findings and marketing program results into insights and guidance for strategic product development. Requires a bachelor's degree. Typically reports to top management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. |
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| Similar Jobs: Customer Insights Supervisor, Customer Insights Manager, Customer Insights Analyst III, Customer Insights Analyst IV, Customer Insights Analyst II, Customer Insights Senior Manager, Customer Service Director, Top Customer Insights Executive, Customer Insights Analyst I |
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| Level of Education: Customer Insights Director Salaries with No Diploma, Customer Insights Director Salaries with a High School Diploma or Technical Certificate, Customer Insights Director Salaries with an Associate's Degree, Customer Insights Director Salaries with a Bachelor's Degree, Customer Insights Director Salaries with a Master's Degree or MBA, Customer Insights Director Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
