| Product/Brand Marketing Analyst IV |
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| Also referred to as: Product/Brand Marketing Analyst IV, Brand Marketing/Research Analyst IV, Product Marketing Analyst IV |
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| Requirements and Responsibilities |
| Prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typically requires a bachelor's degree. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience. |
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| Similar Jobs: Digital Marketing Analyst IV, Product/Brand Marketing Analyst IV, Marketing Analyst II, Marketing Analyst III, Marketing Analyst I, Sales and Marketing Specialist IV, Marketing Communications Specialist IV, Marketing Analyst IV, Customer Insights Analyst IV, Product/Brand Marketing Analyst I |
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| Level of Education: Product/Brand Marketing Analyst IV Salaries with a Bachelor's Degree, Product/Brand Marketing Analyst IV Salaries with a Master's Degree or MBA, Product/Brand Marketing Analyst IV Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
