| Product/Brand Marketing Analyst II |
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| Also referred to as: Product/Brand Marketing Analyst II, Brand Marketing/Research Analyst II, Product Marketing Analyst II |
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| Requirements and Responsibilities |
| Prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typically requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. |
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| Similar Jobs: Marketing Analyst II, Product/Brand Marketing Analyst II, Marketing Analyst III, Digital Marketing Analyst II, Marketing Analyst I, Sales and Marketing Specialist II, Marketing Communications Specialist II, Marketing Assistant II, E-commerce Marketing Specialist II, Customer Insights Analyst II |
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| Level of Education: Product/Brand Marketing Analyst II Salaries with an Associate's Degree, Product/Brand Marketing Analyst II Salaries with a Bachelor's Degree, Product/Brand Marketing Analyst II Salaries with a Master's Degree or MBA, Product/Brand Marketing Analyst II Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
