Product/Brand Management Senior Manager
Also referred to as: Product/Brand Management Senior Manager, Product Lifecycle Senior Manager
Requirements and Responsibilities
Manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Implements standard operating procedures to guide the forecasting of demand and profitability for potential products and drive branding and marketing strategies. Reviews marketing metrics and customer feedback to understand market trends and customer behavior and drive decision-making. Leads and mentors the product management team and acts as a point of guidance for complex or unusual issues. Collaborates with marketing and product development departments to ensure business and customer needs are incorporated into product design and marketing campaigns. Requires a bachelor's degree. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.
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Level of Education:  Product/Brand Management Senior Manager Salaries with No Diploma, Product/Brand Management Senior Manager Salaries with a High School Diploma or Technical Certificate, Product/Brand Management Senior Manager Salaries with an Associate's Degree, Product/Brand Management Senior Manager Salaries with a Bachelor's Degree, Product/Brand Management Senior Manager Salaries with a Master's Degree or MBA, Product/Brand Management Senior Manager Salaries with a JD, MD, PhD or Equivalent
Industries:  Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation