| Marketing Analyst II |
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| Also referred to as: Marketing Analyst II, Marketing Generalist II, Marketing Operations Analyst II, Marketing Specialist II |
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| Requirements and Responsibilities |
| Analyzes and interprets marketing data to support an organization's marketing strategy. Collects and monitors various marketing metrics to track the performance of marketing initiatives and summarizes insights to inform management. Utilizes research and analysis to define market segments and assists with developing targeted messaging. Assists with the development of marketing materials, campaigns, and promotions. Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. Maintains knowledge of competitor strategies, industry trends, and consumer preferences to identify marketing opportunities or strategy improvements. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. |
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| Similar Jobs: Channel Marketing Analyst II, Product/Brand Marketing Analyst II, Digital Marketing Analyst II, E-commerce Marketing Specialist II, Channel Marketing Analyst III, Channel Marketing Analyst IV, Marketing Analyst I, Marketing Analyst III, Marketing Analyst IV |
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| Level of Education: Marketing Analyst II Salaries with No Diploma, Marketing Analyst II Salaries with a High School Diploma or Technical Certificate, Marketing Analyst II Salaries with an Associate's Degree, Marketing Analyst II Salaries with a Bachelor's Degree, Marketing Analyst II Salaries with a Master's Degree or MBA, Marketing Analyst II Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
