Also referred to as: Director - Sales and Marketing, Managing Director, Sales & Marketing
Requirements and Responsibilities

Sales and Marketing Senior Manager oversees an organization's sales and marketing programs. Develops strategic sales and marketing objectives. Being a Sales and Marketing Senior Manager establishes sales territories and quotas, manages budgets and evaluates sales performance. Manages and develops marketing programs and materials such as advertising, event support and online promotions. Additionally, Sales and Marketing Senior Manager requires a bachelor's degree. Typically reports to top management. The Sales and Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Sales and Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.

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