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Requirements and Responsibilities

Product/Brand Management Analyst IV guides and manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Analyzes market trends and customer behavior to forecast demand and profitability for potential products and drive branding and marketing strategies. Being a Product/Brand Management Analyst IV tracks and monitors product or brand profitability metrics such as expenses, sales, and ROI and produces routine reports for management. Collaborates with marketing and product development departments to ensure business and customer needs are incorporated. Additionally, Product/Brand Management Analyst IV requires a bachelor's degree. Typically reports to a manager. The Product/Brand Management Analyst IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. To be a Product/Brand Management Analyst IV typically requires 7+ years of related experience.

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