Email Marketing Specialist

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Email Marketing Specialist supports the execution of the company's email marketing strategy to drive leads and facilitate customer engagement. Assists with the planning, designing, and testing of email campaigns and analyzes ongoing campaigns to measure effectiveness. Being an Email Marketing Specialist manages email lists, researches target segments, and defines the appropriate audiences for various communications. Utilizes various metrics to make data-driven recommendations and drive continuous improvement to email marketing strategy. Additionally, Email Marketing Specialist may require a bachelor's degree. Typically reports to a manager. The Email Marketing Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be an Email Marketing Specialist typically requires 2-4 years of related experience.