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Requirements and Responsibilities

Customer Insights Analyst IV analyzes customer and consumer data and research to identify trends, key indicators, patterns, and insights. Assists in developing and conducting focus groups, surveys, competitor intelligence studies, and industry research to support product development, category/brand management and marketing or sales initiatives. Being a Customer Insights Analyst IV uses market research and statistical methodologies and tools to perform analysis. Performs data collection, input, and aggregation processes to develop and maintain research databases. Additionally, Customer Insights Analyst IV requires a bachelor's degree. Typically reports to a supervisor. The Customer Insights Analyst IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. To be a Customer Insights Analyst IV typically requires 7+ years of related experience.

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