Customer Insights Analyst I analyzes customer and consumer data and research to identify trends, key indicators, patterns, and insights. Assists in developing and conducting focus groups, surveys, competitor intelligence studies, and industry research to support product development, category/brand management and marketing or sales initiatives. Being a Customer Insights Analyst I uses market research and statistical methodologies and tools to perform analysis. Performs data collection, input, and aggregation processes to develop and maintain research databases. Additionally, Customer Insights Analyst I requires a bachelor's degree. Typically reports to a supervisor. The Customer Insights Analyst I work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Customer Insights Analyst I typically requires 0-2 years of related experience.
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