Product/Brand Management Manager, Sr.
Also referred to as: Product/Brand Management Manager, Sr., Brand and Content Marketing Senior Manager, Brand Marketing Strategy Senior Manager, Product/Brand Marketing - Senior Manager, Product/Brand Senior Manager
Requirements and Responsibilities
Manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis. Works with sales teams to identify and implement appropriate sales strategies. May require a bachelor's degree. Typically reports to senior management. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.
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Level of Education:  Product/Brand Management Manager, Sr. Salaries with No Diploma, Product/Brand Management Manager, Sr. Salaries with a High School Diploma or Technical Certificate, Product/Brand Management Manager, Sr. Salaries with an Associate's Degree, Product/Brand Management Manager, Sr. Salaries with a Bachelor's Degree, Product/Brand Management Manager, Sr. Salaries with a Master's Degree or MBA, Product/Brand Management Manager, Sr. Salaries with a JD, MD, PhD or Equivalent
Industries:  Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation