Category Manager
Also referred to as: Category Manager, Category Metrics/Strategic Marketing Manager, New Product/Brand Manager, Product Category Strategy and Promotion Manager
Requirements and Responsibilities
Develops the overall strategy for a product category and researches new product options in the category to drive sales and achieve targets. Leads a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions. Works closely with sales team to determine optimal pricing through analysis of sales trends, competitors, buying habits and planograms of products to promote sales opportunities. Provides effective promotional materials. May develop special arrangements with vendors to enhance product promotions. Requires a bachelor's degree of marketing. Typically reports to a head of a unit/department. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. Typically requires 3+ years of managerial experience.
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Level of Education:  Category Manager Salaries with No Diploma, Category Manager Salaries with a High School Diploma or Technical Certificate, Category Manager Salaries with an Associate's Degree, Category Manager Salaries with a Bachelor's Degree, Category Manager Salaries with a Master's Degree or MBA, Category Manager Salaries with a JD, MD, PhD or Equivalent
Industries:  Biotechnology, Energy & Utilities, Insurance, Internet, MFG Durable, MFG Nondurable, Retail & Wholesale