Product/Brand Management Analyst II guides and manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Analyzes market trends and customer behavior to forecast demand and profitability for potential products and drive branding and marketing strategies. Being a Product/Brand Management Analyst II tracks and monitors product or brand profitability metrics such as expenses, sales, and ROI and produces routine reports for management. Collaborates with marketing and product development departments to ensure business and customer needs are incorporated. Additionally, Product/Brand Management Analyst II requires a bachelor's degree. Typically reports to a manager. The Product/Brand Management Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Product/Brand Management Analyst II typically requires 2-4 years of related experience.
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