| Search Engine Marketing Specialist II |
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| Also referred to as: Search Engine Marketing Specialist II, Marketing PPC/SEM Specialist II, PPC Marketing Analyst II, SEM Campaign Specialist II, SEM Specialist II, SEM Strategist II |
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| Requirements and Responsibilities |
| Responsible for designing, developing, and administering comprehensive paid media strategies to increase brand visibility and recognition. Drives online visibility and traffic for businesses, primarily through managing pay-per-click (PPC) activities on various search engine platforms. Focuses on keyword research, compelling ad creation, budget management, and continuous data analysis to maximize return on investment (ROI). Stays informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience. |
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| Similar Jobs: Search Engine Marketing Specialist III, Search Engine Marketing Specialist IV, Marketing Specialist II, Sales and Marketing Specialist II, Digital Marketing Analyst II, Search Engine Marketing Specialist I, Search Engine Marketing Director, Shopper Marketing Specialist II, Marketing Communications Specialist II |
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| Level of Education: Search Engine Marketing Specialist II Salaries with No Diploma, Search Engine Marketing Specialist II Salaries with a High School Diploma or Technical Certificate, Search Engine Marketing Specialist II Salaries with an Associate's Degree, Search Engine Marketing Specialist II Salaries with a Bachelor's Degree, Search Engine Marketing Specialist II Salaries with a Master's Degree or MBA, Search Engine Marketing Specialist II Salaries with a JD, MD, PhD or Equivalent |
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| Industries: Aerospace & Defense, Biotechnology, Business Services, Chemicals, Construction, Edu., Gov't. & Nonprofit, Energy & Utilities, Financial Services, Healthcare, Hospitality & Leisure, Insurance, Internet, Media, MFG Durable, MFG Nondurable, Pharmaceuticals, Retail & Wholesale, Software & Networking, Telecom, Transportation | |
