Manages the Customer Relationship Management (CRM) enterprise initiative. Reviews CRM project proposals to determine costs, timeline, funding, staffing requirements and goals. Requires a bachelor's degree in area of specialty and at least 10 years of experience in the field or in a related area. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.
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