Directs all facets of a university/college's athletic program, including intramural and intercollegiate sports. Manages the entire coaching staff. Schedules use of facilities, transportation, and sporting events. Also responsible for fundraising, publicity, ticket pricing and distribution, and purchase of new equipment. Requires a bachelor's degree and at least 5 years of experience in the field or in a related area. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to a head of a unit/department.
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