Responsible for research and development of media plans, identifying target audience, and ideal media outlets. Recommends media mix and frequency as appropriate to budget and objectives. May require a bachelor's degree and 2-4 years of experience in the field or in a related area. Familiar with standard concepts, practices, and procedures within a particular field. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. Works under general supervision. A certain degree of creativity and latitude is required. Typically reports to a supervisor.
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