Plans and directs all aspects of an organization's product development policies, objectives, and initiatives. Researches new products, products enhancements, and product redesign that align the product development function with the goals of the organization. Evaluates the potential and practicality of products in development. Requires a bachelor's degree with at least 15 years of experience in the field. Demonstrates expertise in a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.
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