Designs and implements marketing databases. Develops strategy for targeted marketing campaigns and is responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Requires a bachelor's degree in area of specialty and 2-5 years of experience in the field or in a related area. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. A wide degree of creativity and latitude is expected. Typically reports to a manager.
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