Supervises activities in the market research department. Ensures appropriate use of analytic techniques to determine demand for products and services. Interprets and predicts consumer trends, formulates research and development proposals, and monitors research projects. A level II supervisor has authority for personnel actions and oversees most day to day operations of group. May require a bachelor's degree in area of specialty. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. A wide degree of creativity and latitude is expected. Typically reports to a manager or head of a unit/department.
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