Develops, implements, and manages the company's advertising strategy, both from a business, sales and technical perspective. Initiates and manages discussions and sales with sponsors and agencies. Negotiates agreements with outside sales representatives. Manages the development of sales materials, including media kits. Typically requires a bachelor's degree in the field or a related area and at least 7 years of experience. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of complicated tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to an executive.
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