Manages, develops, and implements sales promotion policies, programs and initiatives to maximize the profits of the organization's sales. Researches, evaluates and recommends enhancements to the market positioning of the organization's products or services. May require a bachelor's degree and at least 7 years of experience in the field. Familiar with a variety of the field's concepts, practices, and procedures. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to a senior manager.
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