Manages, develops, and implements product marketing activities to maximize sales of an assigned product line. May require a bachelor's degree and at least 4 years of experience in the field. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. May lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to a senior manager.
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