Manages the media product development team. Evaluates capital expenditures, revenue potential, and production methods of new media products. Manages the overall media product development process from concept to commercialization. Monitors work flow and deadlines. Provides leadership, coaching, and mentoring to development staff. May require a bachelor's degree with at least 5 years of experience in the field or in a related area. Familiar with a variety of the field's concepts, practices, and procedures. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.
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