Plans and directs all aspects of an organization's channel development policies, objectives, and initiatives. Develops and implements sales strategies with partner channels in order to maximize revenue and meet sales goals. Represents the company in all activities associated with reseller/channel support. May require a bachelor's degree or its equivalent with at least 15 years of experience in the field or in a related area. Demonstrates expertise in a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. Leads and directs the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.
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